Interactive packaging is all the rage. So many people are interested in packaging that they can use and play around with.
Interactive packaging includes anything that a customer can work and play with, such as puzzles, games, challenges, even fun little videos that they can watch about the product themselves.
Overall, the purpose of these is to give customers something enjoyable to do with their packaging, and to enhance the overall unboxing experience that comes with this. you’d be surprised at some of the unique ways that this packaging stands out, providing customers with fun ways to really improve their experience.
How this Works
There’s a ton of different ways to really make this packaging work for your own needs.
Hidden clues is one of them. Adding fun little challenges that customers need to figure out is a good way to start. Many customers like this because it gives them something interesting, and fun ways to interact with the packaging.
QR code scavenger hunts are another. You can enter a QR code, and show them how the item fits the question and problem. From there, you can get a monetary incentive such as a coupon or whatnot.
Physical mazes built onto the design is a third option. This one’s a bit older, but think about it. you enjoy designs like that, right? Having something that’s got a game or other adventure that you can choose from improves the experience on all such levels, and it can really make the unboxing experience not just some bland, boring adventure, but something magical, fun, and worthwhile for everyone that’s involved.
The Applications
These days, there’s a ton of applications for this type of packaging.
The first is subscription boxes. Subscription boxes that add some kind of interactive packaging are fun for the brand to show off during their unboxing videos. Customers can show how every month they get a new challenge, and even some financial incentive.
Promotional packaging is another. Sometimes, the best way to sell is to have something of value that customers will be able to enjoy, and promotional items that will really enhance the unboxing experience.
Finally, we’ve got children’s products, which are of course, certain items that children will love. Making something fun for kids to do with their packaging will help connect with the audience, and make kids even more excited for the item as well.
The Benefits
When you put together this type of packaging, you’re creating branding that’s memorable. Customers will remember this type of packaging, and also to help with creating a packaging that really stands out. think about it, they’re not just getting a piece of packaging, they’re getting an experience, something they might not get from others.
Another benefit is better social media engagement. Creating branding that can engage with social media, and also get customers excited will help lead to more sales.
Overall, there’s a lot of fun ways for your packaging to stand out, and when you have interactive packaging, you’ll be able to do just that with the items that you have.
The Future Ideas
Other future ideas include integration of the packaging with augmented reality. This integration provides gameplay that’s immersive for everyone that’s there. with AR, you can have fun with various games, and other fun means to really make it stand out. Being able to enjoy various AR tools will help to enhance the experience, and make it something worthwhile.
So yes, with this type of packaging, it can make a world of a difference. Consider it today, and try to make things more interactive.
