Have you ever seen packaging that’s more than just a box, but is right here, giving you this amazing sort of interactive story that you’ll love? You’re not alone. In fact, a lot of brands have begun to realize the importance of giving their customers something of value. This is their packaging, and the brand’s story that will touch the hearts of those that are involved.
The brand’s story is important, and you can use the packaging that you have to convey this. telling the customer about who you are, and your own packaging plays a huge role, creating a vital, unique experience that will in turn offer a greater connection between brand and customer.
Here, we’ll go over the different design elements in this packaging, and different factors that contribute to the brand story’s packaging.
Design Elements
There are a few design elements that go into a brand’s storytelling via packaging.
The first is the visuals. Colors for instance, especially using the brand’s colors, is a great place to start. Graphics are another one, as the graphics that help contribute to the brands plays a huge role in this. These graphics will provide you with everything that you need to give your packaging the ultimate experience.
Typography is the third. Typography, such as minimalism, tells the people about the type of brand that you are. A bolder sort of packaging colors definitely tell the people that you’ve got a vibrant brand personality, and you want the fonts to reflect all of that.
You want to also consider the messaging and narrative aspects. Adding your mission statement or an “about us” for instance will tell the person more about your brand, and the deduction that you have towards certain causes that are out there.
The benefits of Storytelling with Packaging
There’s a lot of benefits that come with this.
The first is that you look more human. These days, brands will have everything automated and it looks robotic. There’s so many products on the shelves that you do not want any of this. what you want instead is to have brand packaging that will build connections that are emotional with customers. Storytelling packaging offers that, because the customers will see just how important your story is.
In turn, it enhances the overall branding loyalty and the recognition that fosters from this. customers will recognize you based on the types of branding that you offer. Customers will in turn want to work with you, and it will foster more goodwill as well.
Design Tips for This
When you’re incorporating brand storytelling, there’s a few things that you can do.
First, make sure it’s all aligned based on what your audience likes. For instance, if you’re a health food brand, try to utilize kraft paper, more natural looking colors (even edible inks are good) and also more natural types of packaging.
For a younger kid-friendly sort of brand, having whimsical colors and fonts are good. nostalgia products should utilize a vintage sort of feel, touching on that point to build a connection with customers.
Don’t be afraid to give the customers a feel for who you are as a brand. Build excitement and tell them how their contributions are contributing to better packaging experiences.
You want to make sure that the brand packaging is on point to entice customers. But more than that, you want to build a story. With brand storytelling packaging, you’re allowed to do just that, and so much more. in turn, customers will come to you, hungry for more of your products
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